Retail Monster has penned a deal with Haven Global to become the exclusive U.S. licensing agent for YouTubers Vlad and Niki.
Vlad and Niki is one of the biggest and fastest growing YouTube Channels in the world. Their English channel boasts 19.5 billion views and 39.8 million subscribers, with more than 140 million monthly views in the U.S. across all channels.
“We are extremely proud and beyond excited to be collaborating with Haven once again, as we collectively build Vlad and Niki into an A+ level brand,” says Michael Connolly, founder, Retail Monster. “As content consumption behavior and habits of kids and family continue to evolve and change, our focus will be to develop, design and launch innovative consumer products and promotional programs to fans in the States with this engaging and fun-loving family.”
With their global reach, Vlad and Niki’s presence continues to dominate the virtual world - achieving four billion views per month and having amassed 90 million subscribers across 12 languages via their 15 YouTube channels. The videos center on the brothers’ daily adventures, which are brought to life with fun special effects and animation, superhero narrative, toy testing and catchy songs.
“We are thrilled to be joining forces with Retail Monster to grow the U.S. retail and licensing strategy for the next generation of YouTube stars”, says Tom Punch, managing director, Haven Global.