Amazon is the world's most valuable brand, growing 32 percent to $415.9 billion and accounting for a third of the BrandZ Top 100's total growth. The retail sector has grown the fastest, up 21 percent in brand value, driven by major e-commerce players.
Technology brands continue to dominate the top of the ranking, representing 37 percent of brand value in the Top 100 and growing overall by 10 percent. More than half of media and entertainment brands appeared in the top 20 risers. TikTok (no. 79, $16.9 billion) was the highest new entry.
In addition to these insights, the report delves into the impact of the COVID-19 pandemic and how it has changed how businesses grow in value. Last year’s report saw the Most Valuable Global Brands grow by seven percent; the pandemic caused that growth to drop down to six percent. Only time will tell what the pandemic will do to 2021’s numbers, though these brands appear to be showing resiliency.
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