Giochi Preziosi takes on new animated comedy, launching this fall.

Rainbow has appointed Giochi Preziosi as the pan-European master toy licensee for its new “Regal Academy” brand.

Giochi Preziosi will release a “Regal Academy” toy range of fashion dolls and accessories, play sets and role play game later this year after the launch of “Regal Academy” this fall.

The toy company will also represent the property for back-to-school, confectionary and footwear licenses in Italy.

“We’re honored to be named the European toy licensee of 'Regal Academy,'” says Dario Bertè, chief executive officer, Giochi Preziosi. “We’re looking forward to creating some unique and innovative products that represent this unique property across all the products categories of the Giochi Preziosi Group.”