Updated service will allow licensors to tap its global community for new products within multiple categories.
Q Holdings has revealed that it will re-launch the Quirky platform and has appointed Gina Waldhorn to serve as the platform’s president.
Quirky, which was bought by Q Holdings in 2015 after it filed for bankruptcy, is a community led invention platform that allows brands to tap into the creativity of its global community, who collaborate to build new products and deliver open innovation.
The new, updated platform will allow exclusive category partners to gain first access to all the communities’ inventions within their category. Partners will also be able to choose to license the Quirky brand name or label the community developed inventions with the platform’s “Powered by Quirky” seal. In addition, Quirky will pay a licensing royalty to all community members who help bring inventions to market.
Further details regarding Quirky’s re-launch have not been release; however, the site is now live with an active community.
“We’ve been purposely flying under the radar, and working hand in hand with our community members to reestablish trust,” says David Hazan, partner, Q Holdings. “That started with making sure we did everything we could to honor their ongoing royalty potential.”
Additionally, Waldhorn’s new position as president will allow her to foster a new kind of pairing between inventors and brands as Quirky makes its shift to phase out manufacturing in favor of building brand and retailer direct relationships.
Prior to joining Quirky, Waldhorn co-founded Evolu8tion, where she helped brands such as Nestle, Mondelez International and Colgate-Palmolive to identify and partner with early stage startups to solve business challenges.