Virginia Landi, creative director of Precious Creative believes the property, which combines entertainment with education about ecology, is unlike any other currently on the market. The brand centers around main character Planatoon and his friends who are focused on caring for each other and their world.
The company plans an animated series and will license the brand in toys, games and hand puppets to help children learn to care for one another, skincare and vitamin products to help children learn to take care of themselves and planting kits that will teach children to take care of the environment.
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