The long-term relationship between GB eye and Pokémon continues with new products set to hit the market across mugs, framed prints, posters, giftware and the soon-to-launch eco range.

The Pokémon Company is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

Capitalizing on key consumer trends and interest, GB eye’s newly tailored product range will serve their expanding European retailer footprint. The anticipated Pikachu Gift Box has seen huge pre-orders placed by numerous retailers. Also attracting large retailer orders is the Eevee Gift Box. Both Gift Boxes come with their own exclusive pint glasses, exclusive full color mug designs, two coasters and a unique collectable box.

“The demand we are seeing from retailers for our Q4 ranges is unprecedented considering the difficulties the industry has experienced this year and is a true testament to the quality of the product range that our design team have been able to produce to meet the insatiable consumer demand for Pokémon products,” says Ben Woodman, commercial manager, GB eye. “The outlook for 2021 is even more exciting with further activity planned for this hugely popular brand.”

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.