The Rachel Ellen Designs brand can be found in more than 300 countries around the world and stocked leading retailers in the U.K., including garden centers, department stores and independent gift retailers.
“To be partnering with a brand like Rachel Ellen Designs, who have a clear brand style and direction, and a mass-market appeal across many customer demographics, from all ages of children right up to grandparents, we’re delighted to have been chosen as the partner to help the brand,” says Janine Richmond, commercial manager, The Point.1888. “We will be working with the fabulous team at Rachel Ellen Designs to expand the brand’s reach within existing and new retailers, create new products in different categories that have yet to be explored for the brand Including apparel, accessories, puzzles, games and publishing, allowing the Rachel Ellen Designs team to continue to do what they love best, which is creating new designs!”
ThePoint.1888 has already begun its brand immersion phase, which will then be followed by further research and competitor analysis before the team can engage with its network of retail contacts.
“I am genuinely so excited to begin working with the team at The Point.1888,” says Rachel Church, Rachel Ellen Designs. “They have a totally refreshing approach to licensing, which Is very different to anything I have come across before. I think their company values are outstanding and their passion and enthusiasm shines through, all such important factors, especially in these times."
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