Moonbug has announced that brand licensing agency The Point.1888 will rep the brand across EMEA.

The Point.1888 aims to capitalize on the growing popularity and awareness of Moonbug’s portfolio to provide streamlined consumer products roll outs across EMEA. Moonbug’s portfolio features internationally popular brands such as “CoComelon,” “Blippi,” “My Magic Pet Morphle,” “ARPO,” “Supa Strikas” and “T-Rex Ranch.”

“As our audience continues to grow, we remain focused on widening consumer engagement touchpoints at a global level, and part of that is having a trusted partner in EMEA,” says Simon Philips, senior in-house advisor, Moonbug. “We’re confident in The Point.1888 and look forward to seeing what we can achieve together.” 

Moonbug’s kids’ brands are available on more than 100 platforms globally, including major on-demand streaming services such as Netflix, Apple TV, Sky and Hulu. Collectively, Mooonbug receives more than seven billion monthly views. It also operates the largest network of kids channels on YouTube which encompasses 235 million subscribers.

"We are so excited to get started on this,” says Will Stewart, founder and managing director, The Point.1888. “It is not often that you find a unique digital IP partner like Moonbug that is ahead of the crowd producing safe and fun content, with such speed that appeals to all the family, every gender and all our diverse nations. The stats speak for themselves proving the success across all the properties and really offer endless opportunities for this licensing program."

Moonbug’s move adds to Point.1888’s extensive client catalogue. The Point.1888’s retail-first brand extension model is currently leveraged by 19 brands and the company has previously worked with other big names such as the Gruffalo, “Star Wars,” “LOL Surprise,” “Marvel,” “Clangers,” “Mr. Men,” “Noddy” and “Sesame Street.” The agency recently named Becky Langer to the role of senior commercial manager to help handle its growing client roster.