The licensing agent has already begun its brand immersion phase which will then be followed by further research and competitor analysis before the team can engage with their network of retail contacts.
“With a loyal following and a clear brand direction, MissPrint is now primed to grow its business and we’re delighted to have been chosen as the partner to help it do just that,” says Janine Richmond, senior commercial manager, home, The Point.1888. “We’ll work with the MissPrint team to expand the brand’s reach, create new products in different categories and let them continue to do what they love best which is creating new designs!”
MissPrint has ventured on brand licensing collaborations for a number of years with John Lewis, Dunelm, Quaker Oats and others. Following its new partnership, MissPrint has chosen to further grow these relationships and establish more by partnering with The Point.1888.
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