The Point.1888 has signed an exclusive deal to represent British designer MissPrint.
The licensing agent has already begun its brand immersion phase which will then be followed by further research and competitor analysis before the team can engage with their network of retail contacts.
“With a loyal following and a clear brand direction, MissPrint is now primed to grow its business and we’re delighted to have been chosen as the partner to help it do just that,” says Janine Richmond, senior commercial manager, home, The Point.1888. “We’ll work with the MissPrint team to expand the brand’s reach, create new products in different categories and let them continue to do what they love best which is creating new designs!”
MissPrint has ventured on brand licensing collaborations for a number of years with John Lewis, Dunelm, Quaker Oats and others. Following its new partnership, MissPrint has chosen to further grow these relationships and establish more by partnering with The Point.1888.
“We have enjoyed incredible success in more than 35 countries across the world despite being a very small team,” says Yvonne Drury, co-founder, MissPrint. “We’re a family-run business with strong beliefs about production, sustainability and supporting British businesses and The Point.1888 understands that. They’re equally passionate about their company values and I know we’ll make a great team.”