Elliott Matthews will head Poetic Brands, which will focus solely on licensed products.
EUROPE–Apparel licensee has PoeticGem has launched a new licensing division, entitled Poetic Brands, which will serve as a dedicated channel for licensed apparel and more.
The new division will continue to be part of the company’s parent group, PDS Multinational, but will now operate as a single company that focuses solely on licensed products.
In addition, Elliott Matthews will head the new division.
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