Poetic Brands and Brand Collective have announced they will be forming a collaboration to extend the potential leverage of both businesses.

As part of the PDS Multinational Group, the two businesses will look to make the most of each other’s skills and experience, covering categories such as luggage, footwear, gaming, tech accessories, beauty, toys and gifts.  

“As like-minded businesses we are aiming to plug the gaps not already covered by our own individual reach,” says Elliott Matthews, managing director, Poetic Brands. “Together we can add categories to our already established reputations. I’m utterly thrilled to be joining forces with Brand Collective.” 

“Together we intend to work on different products and licenses to give a full 360° approach for our clients,” says Charlie Rudge, managing director, Brand Collective. “This collaboration will see us working together, learning from each other and playing to the strengths of each other to create a holistic cross-category partnership.”