Pocket.watch, the studio behind global franchises from the YouTube stars and characters loved by Generation Alpha, has announced the Macy’s Thanksgiving Day Parade’s newest balloon will be inspired by YouTube star Ryan Kaji of Ryan’s World.
Based on his popular alter ego, “Red Titan,” this will be the first YouTube creator to be featured in the celebration’s 94-year history and only the second time a balloon of this magnitude is fashioned after a real-life person. In 1934, comedian and TV star Eddie Cantor became the only living person to have a balloon of his likeness in the parade. Now, 86 years later, Ryan will make history as the second. The balloon takes flight in the world’s largest parade, Nov. 26, in New York City and broadcast on NBC.
“We’re thrilled to make history with the Macy’s Thanksgiving Day Parade, bringing the most popular kid in the world together with one of the most anticipated holiday events of the year,” says Kerry Tucker, chief marketing officer, Pocket.watch. “Our goal is to bring kids more of what they love, especially during these challenging times. Kids adore Red Titan so we are proud that he will take his rightful place in the sky in this iconic parade. Pocket.watch has created a lot of ‘firsts’ for YouTube creators, but this one feels larger than life.”
Red Titan, along with all the characters of Ryan’s World, was created by Ryan’s father, Shion, and his production company, Sunlight Entertainment. Designed by the artists of Macy’s Parade Studio, the masked Red Titan balloon will debut in the Thanksgiving Day celebration transformed into a 51-feet long, 28-feet wide, 42-feet tall giant balloon.
“We are thrilled to welcome Red Titan to the Macy’s Parade balloon lineup this year,” says Jordan Dabby, producer, Macy’s Thanksgiving Day Parade. “The giant balloons in the Macy’s Parade have always featured the most recognized characters in the world, and with the reach of ‘Ryan’s World’ on YouTube, we are sure that millions of viewers will be delighted to see Red Titan fly this Thanksgiving.”
Live from 34th Street, the 94th Annual Macy’s Thanksgiving Day Parade will be broadcast nationwide on NBC-TV, on Nov. 26, 2020, from 9:00 a.m. to noon in all time zones and hosted by Savannah Guthrie, Hoda Kotb and Al Roker.