Pocket.watch Expands into EMEA and UAE

Kids’ programming, consumer products and advertising solutions will expand further into EMEA and UAE territories.

February 11, 2020

Pocket.watch has announced its first international office based in London. The company’s expanded global presence will be led by Danny Spronz, who will serve as Pocket.watch’s managing director, EMEA, and will be responsible for all business operations, advertising sales, consumer products licensing and content sales in the region. Prior to Pocket.watch, Spronz serves as vice president, digital partnerships and influencer marketing, The Walt Disney Company EMEA.

“The rate of demand for children’s programming from the biggest stars and creators loved by generation alpha across EMEA and other western territories shows no signs of slowing down, and Pocket.watch is uniquely positioned to fill this need,” says Danny Spronz, managing director EMEA, Pocket.watch. “Pocket.watch has proven time and again to be a trailblazer in the kids’ entertainment space, and I am thrilled to be joining the team to help further the company’s success and reach into new territories.”

In addition to programming,

Pocket.watch plans to roll out new consumer products from the Ryan’s World, Ryan’s Mystery Playdate and HobbyKids Adventures franchises within the territory in the second half of the year.

Pocket.watch will also expand its roster of creator partners, with the addition of Netherlands based creator JasonVlogs. Since launching in 2015, JasonVlogs’ YouTube channel has amassed more than five billion lifetime views. Pocket.watch will work alongside JasonVlogs to develop an animated series launching this year. Following the launch, the partners will extend the franchise into consumer products, games and more.

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