Pocket.watch has announced its newest partnership with Toys and Colors, a children’s YouTube channel that boasts 65.4 million subscribers, 1.5 billion average monthly views and 49.1 billion total lifetime views. The ensemble Asian-American cast features young friends Wendy, Alex, Emma, Jannie and Andrew, in addition to a host of aunts and uncles. Toys and Colors YouTube content is distributed in six languages.
The partnership inspired pocket.watch’s latest global kids’ and family franchise, called Kaleidoscope City, which comes to life in an original live action/animated series, consumer products, gaming, podcasts, live events and more. Kaleidoscope City, a magical world of color where kids learn to see things from a new perspective, launches in spring 2022.
“We are thrilled to partner with the incredible ensemble of Toys and Colors and we are so excited to introduce Kaleidoscope City as our next global kids’ and family franchise,” says Kerry Tucker, chief marketing and franchise officer, pocket.watch. “This partnership reinforces our mission to bring kids more of what they love and to ensure that kids around the world see themselves in pocket.watch. Pocket.watch’s success in bringing franchise economics to the world’s most popular YouTube creators and to produce, license and distribute original IP to every consumer touchpoint gives us the distinct opportunity to reach diverse audiences across the globe. Toys and Colors is a perfect addition to the pocket.watch family.”
Production is underway on an original hybrid live action/animation series created by Albie Hecht, chief content officer, pocket.watch, titled “Toys and Colors in Kaleidoscope City,” featuring the Toys and Colors ensemble as live action characters against virtual photorealistic backgrounds combined with MOCAP CG animated characters – all produced in real time in the Unreal Game Engine. The franchise also introduces a cast of new animated characters who run various world bazaar shops. These new characters and the original personalities will serve as the inspiration for gaming, consumer products, podcasts, live events and more.
“We are so excited to join pocket.watch as their partners in becoming the next big global franchise for kids and families,” says Tim Nguyen, Toys and Colors. “After seeing what pocket.watch has done with brands like Ryan’s World and Love, Diana and hearing about their incredible plans for Kaleidoscope City, we can’t wait to bring this new franchise to our fans all over the world.”