Guillaume Soutter, co-founder of the kids’ programming distributor and brand manager PGS Entertainment, has founded a new Hong Kong-based company–PGS H.K.  

The new company will represent kids’ programming and brand rights owners around the world, with a focus on kids animation, using its Hong Kong base to support PGS Entertainment’s present catalog of titles throughout Asia.

PGS plans to seek out opportunities to work with Asian content producers and provide direct manufacturing support to PGS Entertainment’s growing licensing and merchandising businesses.

PGS H.K. will also represent PGS’ library of content where it holds Asian rights, which will include Method Animation’s “Heroes United” and the third season of “The Little Prince”; A Squared Entertainment’s “Secret Kidventure Club,” “Stan Lee’s Mighty 7 Trilogy” and “Thomas Edison’s Secret Lab”; TAT Productions’ Spike movies and “The Jungle Bunch”; and La Station Animation’s “Mister Otter.”

“Asia has been a key part of PGS’s development over the past five years. By establishing a permanent presence and dedicated staff in Hong Kong we are able to provide producers we work with the kind of representation they need in the region while being closer to our growing Asian client base,” says Guillaume Soutter, president, PGS H.K. “The Asian animation market is booming, and we are excited to have the opportunity to forge new relationships with some of the incredibly creative content producers here, as well as provide regional support to intellectual property owners who want to develop and manufacture their own merchandise lines.”

In addition to television distribution, PGS Entertainment plans to continue to expand its brand management services. Earlier this year, the company announced a global licensing program for “The Jungle Bunch” and PGS H.K. will be announcing new brand licensing partnerships soon.