Peanuts has appointed J!NX to develop a line of plush and figures celebrating its two shows, “Snoopy in Space,” now streaming on Apple TV+, as well as “The Snoopy Show,” premiering Feb. 5, 2021 on Apple TV+. Brokered by Mix Licensing Group, J!NX will be launching a plush program followed by non-articulated figures, statues, hangers and collectible miniature figures in fall 2021.
The “Snoopy in Space” collection will celebrate the decades-long relationship between Peanuts and NASA, incorporating facts about space in the packaging, as well as a modern twist that fans haven’t seen before, including a Nebulous Snoopy as well as Charlie Brown in his NASA Astronaut Suit. J!NX’s figures and statues will capture key moments, such as best friends Snoopy and Woodstock hugging while floating in space, as well as Snoopy teeing up for a round of lunar golf. The stylized miniature figures will be sold as collectible sets and as blind bags that will drop in waves featuring new art variations and secondary characters. J!nx will also develop exclusive and limited-edition chase figures to create demand.
“As a lifelong Peanuts fan, I couldn’t be more thrilled to be working on such a beloved IP while simultaneously introducing children to the wonders of space exploration through their trusted pals Snoopy, Charlie Brown and the rest of the Peanuts gang,” says Brennan Vanorstran, licensing manager, J!NX.
On the heels of the “Snoopy in Space” toy line launch, Jinx will also be developing a collectible line of plush and figures based on “The Snoopy Show,” planned to rollout in 2022. Both collections will be available in North America, EMEA and Australia & New Zealand.
“It is wonderful to work with such big Peanuts enthusiasts who will bring a new perspective to a toy line fueled by their own Peanuts fandom,” says Lindsay Martinez, senior vice president, Nortn American licensing and partnerships, Peanuts Worldwide. “The collection will bring to life an exciting, fresh interpretation of these evergreen characters made accessible to a new generation of viewers through Apple TV+.”