Parragon Takes Eric Carle Global

Parragon has expanded its deal with The World of Eric Carle to bring its collection of children’s products featuring Carle's signature artwork to new global markets.

April 6, 2018

Publisher to bring its gifting line to new territories including the U.K. and South Africa.

The Joester Loria Group, worldwide licensing agent for The World of Eric Carle brand, brokered the deal.

After a successful partnership in May 2015 in the U.S. and Canada, the program extension will now see Parragon’s range of children’s products–including stationery, gift sets and novelty items featuring Carle’s art and iconic characters–distributed into retail and direct-to-consumer sectors in the U.K., Ireland, South Africa, Australia, New Zealand, Japan and South East Asia.

Parragon’s new range will offer a variety of products including activity pads, carry-along activity sets, a craft and collage book, an activity and jigsaw puzzle set and more. The range will launch this March.

“Expanding our relationship with The World of Eric Carle on a global scale presents a tremendous opportunity for Parragon,” says Vickie Voss, global

license director, Parragon. “We are very much looking forward to combining the rich heritage of Eric Carle’s cherished artwork with our market-leading product to inspire and delight both children and their parents across the world.”