Paramount Pictures Establishes Licensing Division

Paramount Pictures recently formed Paramount Licensing, which will have direct oversight of the licensing operations for Paramount Pictures, Paramount Vantage, DreamWorks, Nickelodeon Movies, and MTV Films. Previously, the studio’s licensing an

April 6, 2018

Paramount Pictures recently formed Paramount Licensing, which will have direct oversight of the licensing operations for Paramount Pictures, Paramount Vantage, DreamWorks, Nickelodeon Movies, and MTV Films. Previously, the studio’s licensing and merchandising efforts were managed through the New York offices of Nickelodeon & Viacom Consumer Products. Under the new structure, the licensing division will oversee a broad range of categories, including consumer products, book publishing, themed restaurants, theme parks and location-based entertainment, live stage plays, and film-clip licensing. Initial programs are currently being developed for Beowulf, Stardust, and Blades of Glory. Paramount Licensing will continue to be led by evp of licensing Michael Bartok.

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