The siblings will share original content every week and take their followers behind the scenes for an all access view of their lives and careers. The channel will be managed by Human Media Group. OneTeamPartners will also bring its deep roots in sports, marketing and media to bear in support of the new channel, including content, branded content and sponsorship opportunities.
“By launching the channel with Rob and his incredible brothers, ‘the Gronks’ can continue to grow their personal brands while providing authentic engaging content,” says Brent Stehlik, president, OneTeam Partners. “This deal represents the first of many as we continue to build robust digital, content and sponsorship platforms. This partnership further signifies the vast level of access OneTeam has to athletes across all our Players Association partners and, our commitment to working with world-class athletes to maximize licensing, marketing, media and investment opportunities.”
“The Gronks” channel is a natural extension of their collective desire to connect with their fans across social media. Combined, the brothers reach more than 7.2 million followers across social handles and the new endeavor with YouTube will only add to their media footprint.