‘Odo’ Takes Flight with Bulldog Licensing

Sixteen South has announced the signing of Bulldog Licensing as its global licensing agency for preschool series “Odo.”

June 15, 2021

Scheduled to premiere on Channel 5’s Milkshake this summer and KiKA later in 2021, Bulldog Licensing has been appointed to bring “Odo” to life through consumer products.

“We’ve always been big fans of Bulldog and are delighted they are taking ‘Odo’ under their wing to manage our global consumer products program,” says Colin Williams, creative director, Sixteen South. “With their outstanding reputation, we know that ‘Odo’ couldn’t be in better hands. We have had an amazing response to the series from broadcasters from the U.S. to Australia, Canada and across Europe, with strong presales already, and we’re sure that Bulldog will soon have licensees flocking to get on board.”

“We were completely enchanted by ‘Odo’ – it’s warm-hearted and funny with a really important message,” says Rob Corney, group managing director, Bulldog Licensing. “We’re excited to be working together with such a talented studio as Sixteen South to help it take flight around the world. It’s full of wonderful, endearing

characters, which we can already imagine enhancing a whole range of consumer products and experiences.”

Read the full interview with creative director and executive producer Collin Willams in the License Global Kids Issue.