Hosted by Toy Industry Association, the event kicked off the 111th American International Toy Fair, taking place this week in New York City.
The event also saw the induction of five individuals into the Toy Industry Hall of Fame: Jill Barad, former chairman and chief executive officer, Mattel; Horst Brandstätter, president and sole owner, Playmobil/Geobra Brandstätter; Jack Friedman, former chairman, chief executive officer and co-founder, Jakks Pacific; and Arthur “Spur” Melin and Richard Knerr, co-founders, Wham-O Toy.
TOTY Award winners were selected
The winners include
Activity Toy of the Year: Rainbow Loom (Choon’s Design)
Boy Toy of the Year: Despicable Me 2 special feature Minion Dave talking action figure (Thinkway Toys)
E-Connected Toy of the Year: LeapPad Ultra (LeapFrog Enterprises)
Educational Toy of the Year: GoldieBlox and the Spinning Machine (GoldieBlox)
Game of the Year: Boom Boom Balloon (Spin Master)
Girl Toy of the Year: Rainbow Loom (Choon’s Design)
Infant/Toddler Toy of the Year: Big Hugs Elmo (Playskool)
Innovative Toy of the Year: Zoomer (Spin Master)
Outdoor Toy of the Year: Razor Crazy Cart (Razor USA)
Preschool Toy of the Year: DocMcStuffins Get Better Check-Up Center (Just Play)
Property of the Year: Minecraft (Mojang)
Specialty Toy of the Year: Rainbow Loom (Choon’s Design)
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