Company plans electronics for upcoming releases from DreamWorks, Warner Bros. and more.
Sakar International is showcasing new branded electronic products for the Shopkins, Batman v Superman: Dawn of Justice and Trolls brands this week at the Spielwarenmesse Toy Fair in Nuremberg, Germany.
Sakar's Shopkins range, created under license by Moose Toys, will be available in the U.S., the U.K., Europe and Australia this spring. The line will feature characters such as Strawberry Kiss, Apple Blossom and Kooky Cookie and include digital and video cameras, Bluetooth speakers, CD karaoke machines, karaoke microphone stands, musical instruments, wearable fitness monitors, smartphone cases, selfie sticks and more. The collection marks the brand's entry into the electronics category in the U.K., Europe and Australia.
“We got a small collection of branded Shopkins electronics to market in the U.S. in time for the 2015 holiday, but this expanded line will quadruple the number of SKUs available and roll out to three continents simultaneously,” says Liza Abrams, vice president of global licensing, Sakar. “It’s a big launch that reflects the popularity of the Shopkins line, the sustained interest in the brand fueled in part by the seasonal releases of new characters and the important role of electronics products in the lives of children today.”
In a separate deal with Warner Bros. Consumer Products for Batman v Superman: Dawn of Justice, Sakar is planning a line that will feature an array of electronic products such as a watch and sonar listening kit, a waterproof Bluetooth speaker, earbuds, headphones, cameras, walkie-talkies and more. The new line is aimed at tween and teen boys and will feature both Batman and Superman.
The new collection will be released to coincide with the premiere of Batman v Superman on March 25 and will be distributed throughout the U.K. and EMEA.
Finally, Sakar will also develop a line of branded electronics for DreamWorks Animation’s Trolls. The Trolls-inspired line will feature headphones, walkie-talkies, karaoke machines, boom boxes, digital cameras and more, with other products in the works.
The new collection will debut in the U.K. and throughout Europe when Trolls debuts in late October.