The Snapshot contains information on registry type, category performance, retailer, top brands, sub-category conversion rates, average list price and average amount spent.
The insight is meant to give retailers a chance to examine gaps in knowledge of registry pricing, brand inclusion, sell-through and more.
“NPD’s Registry Snapshot will provide our clients and retail partners with comprehensive insight into gifting and registry trends, a market segment that is often overlooked,” says Juli Lennett, senior vice president and industry advisor, toys, The NPD Group. “It will help to guide marketing strategy efforts more efficiently, giving marketing teams a better understanding of retailer attitudes and category importance.”
The inaugural Registry Snapshot is available now and offers data sourced from 40,000 individual registries. Attitudinal and behavioral data will become available shortly.