In coming months, retail impacts will be felt as consumers are ready for the anticipated return to more “normal” in-person activities, including the start of the school year and returning to the office in some capacity. Looming over the list of factors expected to affect retail in September and beyond are new developments and uncertainty related to the Delta variant of the COVID-19 virus, which will continue to change the retail dynamic through this period and yet another holiday shopping season.
“These interruptions underscore the importance of not trying to anticipate marketplace activity but rather being nimble in reaction to it,” says Marshal Cohen, chief retail industry advisor, NPD. “Recent results are a prelude to the retail shifts expected over the next few months.
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