Action sports star Travis Pastrana will now be an exclusive athlete for the company he helped found.

Nitro Circus has partnered with its co-founder Travis Pastrana, making Pastrana a fully sponsored Nitro Circus athlete and giving the company exclusive branding rights to his headwear and apparel.

The action sports star will also wear a Nitro Circus-branded helmet and hat at all events and public appearances.

Prior to his new partnership with Nitro Circus, Pastrana was a Red Bull-sponsored athlete for 10 years.

Nitro Circus will launch a new Pastrana-branded consumer products’ range featuring exclusive headwear and apparel designs not available at Nitro Circus Live shows. The new line will be available at specialty retailers worldwide in the coming months.

“To step back and see where Nitro Circus has come is just awesome,” says Pastrana. “I want to say thank you to Red Bull. They have been incredibly supportive. But, this was a very special opportunity to build on what we’ve done and take it to the next level. I’m so pumped to wear the Nitro Circus red, white and blue and am psyched about where we are headed.”