Rainbow announced that Nickelodeon has secured international broadcast rights for “PopPixie” in the U.K., Germany, Scandinavia, Benelux, South East Asia, Australia, New Zealand, Latin America, Eastern Europe, Africa, Russia and the CIS. The show will begin broadcast later this year.
In addition to the Nickelodeon deal, “PopPixie” has also been sold to RAI (Italy), France 3, Clan TVE, Canal Panda (Portugal), Junior and MTV3 (Finland), CTC (Russia), M-Net (Africa), Kanal D (Turkey), MBC (Middle East and North Africa) and Noga (Israel).
“PopPixie”’s partners include master toy licensee Bandai; Clementoni and Ravensburger; Giochi Preziosi; and Rusconi, Hachette and Mirtillo.
“We are extremely pleased to enter such a broad deal with Nickelodeon for ‘PopPixie’ as they really are the ideal broadcasting partner for this kind of property,” says Iginio Straffi, chief executive officer and founder of Rainbow. “We feel very confident that the success ‘PopPixie’ has achieved so far, both in TV ratings and licensing will be even greater with this multi-territory deal.”