Nickelodeon and The Pantone Color Institute have partnered to create official colors inspired by the “SpongeBob SquarePants” TV show.

License Global

May 31, 2019

1 Min Read

Nickelodeon and The Pantone Color Institute have partnered to create official colors inspired by the “SpongeBob SquarePants” TV show.

The deal comes in commemoration of the 20th anniversary of “SpongeBob SquarePants.” Both colors in the collaboration are inspired by characters from the classic series. SpongeBob Yellow is meant to mirror the color of the show’s eponymous animated character, and Patrick Star Pink will match with the color of his trusty sidekick.

New colors will be used by a variety of artists for their own interpretations of the “SpongeBob” character. Artists taking part in the process include Romero Britto, Jon Burgerman, Christian Tamondong and Ronald Ventura.

“We were very honored to partner with Nickelodeon on the creation of colors for these two globally iconic characters,” says Laurie Pressman, vice-president, Pantone Color Institute. “Inspired by SpongeBob’s enthusiasm, playfulness and fun-loving nature, the new SpongeBob Yellow we created is a luminous golden hue that reflects the energy of the sun, radiating joy and happiness, and sparking imagination. Patrick Star Pink, a warm and inviting coral pink is the perfect companion color to SpongeBob Yellow. Spirited and affable, a light hearted pink hue is ideally suited to the fun and laughter of being with your best friend.”

“SpongeBob’s” 20th anniversary celebration will also include a new dedicated YouTube channel, mobile game and line of “SpongeBob”-themed cosmetics.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like