VIMN has secured consumer products deals for SpongeBob SquarePants in Russia. Partners include C-Trade (plush), OOO Cotton Club (personal care products), TD Eldorado (apparel), C-Trade (outdoor and sporting items) and Academy (stationary), which will hit shelves this summer. All products will be available across Russia in major retailers including Metro, Auchan, Korablik and Real.
In addition, Russian network TNT acquired 250 hours of animated and live-action programming from Nickelodeon, including “SpongeBob SquarePants,” “The Adventures of Jimmy Neutron,” “iCarly,” “Big Time Rush” and “The Troop.” All content will be localized for Russian audiences and included in a Nickelodeon branded block on TNT.
“Russian kids and families have taken Nickelodeon and properties such as SpongeBob SquarePants to their hearts and we are therefore delighted to bring
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