New U.K. Agency Signs First Client

Industry veteran Melanie Humberstone-Garley has launched the new U.K. licensing firm MHG Licensing. 

April 6, 2018

Industry veteran Melanie Humberstone-Garley has launched the new U.K. licensing firm MHG Licensing.

Humberstone-Garley has previously worked in senior commercial roles at ITV Studios, Chorion, The Copyright Group and Entertainment Rights.

The new agency has already signed its first client–the art brand Rachel Ellen Designs.

In 1997, former ballet dancer Ellen started painting greeting card designs at her kitchen table. Now, the Nottingham–based company employs more than 25 staffers, producing a range of British-manufactured greeting cards and stationery featuring a range of quirky characters.

Rachel Ellen licensed products have strong retail presence through high street multiples, independents and department stores and products can be found in more than 25 territories across the world.

“I am delighted to be able to work with Rachel and expand on the licensing success to date and move into new product categories especially softlines, apparel and potentially publishing,” says Humberstone-Garley.

“I am delighted to be able to work with Rachel and expand on the licensing success to date and move into new product categories especially softlines, apparel and potentially publishing,” says Humberstone-Garley.

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