New Costa Coffee RTD Set to Launch in the U.K.
Coca-Cola subsidiary Costa Coffee is set to debut three variants in its ready to drink range in the U.K. later this summer.
Costa’s Ready to Drink range will be the first major product launch since Coca-Cola acquired Costa Coffee earlier this year. Arriving on shelves this summer, the three ranges - Classic Latte, Caramel Latte and Black Americano - is the result of a new collaboration which aims on bringing an authentic coffee experience to Costa customers on-the-go.
“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality,” says Jennifer Mann, senior vice president and president of global ventures, Coca-Cola. “This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee.”
Costa Coffee Ready to Drink will be heading to Poland and China after its introduction to the U.K. with further roll outs later in the year.