Barcelona-based Marcrom Licensing makes its debut.

Licensing veteran Ivan Marco and business partner Conchita Romero have launched a new licensing agency in Spain–Marcrom Licensing.

Marco spent five years at Real Club Deportivo Espanyol de Barcelona before joining the licensing agency Biplano, where he spent 11 years and led several teams of category managers in the areas of licensing, promotions and retail. Romero's background is in real estate and international service companies.

Headquartered in Barcelona, the new firm already boasts a portfolio of national and corporate brands including Belen Esteban, Terelu Campos, Boris Izaguirre, Kiko Matamoros, Ylenia, the Spanish football League La Liga, the fashion brand Munich, Keith Kimberlin and Kokonuzz.