JumpStart, owner of Neopets, has announced the open beta rollout of a new way for fans to play with their favorite virtual pets and friends on a mobile-friendly ​Neopets.com​ website.

With new games and features releasing over the summer months, users will be able to create and customize thousands of items, care for, feed and play with their pets, participate in daily activities and mini-games and share and trade with friends.

The new mobile-friendly platform offers a conveniently accessible play experience via a web browser on a smartphone or tablet.

Neopets will be represented by the Carlin West Agency under the JumpStart brand at Licensing Week Virtual, where they will be a gold sponsor.