Next Retail Concepts will aim to create immersive commerce solutions that will “disrupt and transform” e-commerce.
Next Retail Concepts will specialize in the growth and scale of consumer lifestyle brands through a network of global partnerships and commerce solutions. The firm’s brand management division, NextBrand, will also focus on the monetization, acquisition and growth of consumer lifestyle brands.
Furthermore, Cole has partnered with Serge Kassardjian, who has been named chief operating officer and co-founder of NextRev Commerce–an incubated venture of Next Retail Concepts that will utilize XR technologies to power next generation, immersive shopping experiences to bolster brand engagement, heighten consumer experience and “disrupt and transform” e-commerce. Prior to joining NextRev, Kassardjian was the former global head of media apps for Google Play and Android.
“I believe we are creating the brand optimization model of the future by
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