NBCU’s streaming service will be free to NBCU pay-cable subscribers in the U.S. and will be supported by advertising.
Details of the NBCU internal changes include:
- Bonnie Hammer will become chairman, direct-to-consumer and digital enterprises, NBCU. Hammer will also supervise the company’s stakes in digital-media outlets like Vox, Snap and BuzzFeed. Maggie Suniewick, who leads the company’s digital enterprises group, will report to Hammer.
- Mark Lazarus, supervisor, NBC Sports and stations, will become chairman, NBCUniversal Broadcast, Cable, Sports and News. He will run cable operations previously managed by Bonnie Hammer as well as NBCU’s various news operations, including NBC News and CNBC.
- Jeff Shell, currently chairman of Universal Filmed Entertainment Group, will expand his duties as chairman, NBCUniversal Film and Entertainment. He will take oversight of NBC Entertainment, Telemundo and NBCU’s international operations.
- Donna Langley will become chairman, Universal Filmed Entertainment Group, adding global theatrical distribution and home entertainment to her portfolio. She will report to Shell.
- NBC News chairman Andy Lack and CNBC chief executive officer Mark Hoffman will report to Lazarus. Cesar Conde, who oversees Telemundo and international operations, will report to Shell. Linda Yaccarino, chairman of ad sales and client partnerships, continues to report to Burke, along with Shell, Lazarus and Hammer.
The restructuring will reduce the number of people reporting directly to Burke and focus on launching direct-to-consumer streaming. Although NBCU parent Comcast is a charter stakeholder in Hulu, rival Walt Disney Co. is expected to gain majority control of that outlet when it completes its purchase of a large chunk of 21st Century Fox this year.