
Andersen Press, publisher of
Elmer the Patchwork Elephant
books by David McKee, has appointed Metrostar to assist with its current licensing program for the brand in the U.K.
Metrostar will now work on securing licensees for apparel and bedding for babies, toddlers and preschool children.
Furthermore, Andersen has completed a new style guide with Together Design for
Elmer
and is working with Marshmallow Creative on new looks for baby and toddler apparel.
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