Metrostar to Rep Elmer

Andersen Press, publisher of Elmer the Patchwork Elephant books by David McKee, has appointed Metrostar to assist with its current licensing program for the brand in the U.K.

Metrostar will now work on securing licensees for apparel and bedding for babies, toddlers and preschool children.

Furthermore, Andersen has completed a new style guide with Together Design for Elmer and is working with Marshmallow Creative on new looks for baby and toddler apparel.