Metrostar to Rep ‘Boj’ in the U.K.

Pesky Productions, producer of the CBeebies show “Boj,” has appointed Metrostar to represent the series for licensing in the U.K.

April 6, 2018

Metrostar to Rep ‘Boj’ in the U.K.

Pesky Productions, producer of the CBeebies show “Boj,” has appointed Metrostar to represent the series for licensing in the U.K.

Metrostar will now focus on securing new deals for the brand in the plush, toys, apparel and publishing categories.

Pesky has already secured deals for amusement plush from SEGA, puzzles and craft kits from Paul Lamond Games, music from Demon Records and magazines from Redan, Kennedy and Immediate. Pesky has also partnered with West Midland Safari Park to create a “Boj”-themed soft play area, shop and café in the U.K.

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