Meredith Corporation has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection.
Evolution will actively seek new licensing and brand expansion opportunities for LIFE and its photo archive in a variety of product classifications and consumer experiences. Categories for the brand include apparel, accessories, home furnishings, housewares, gifts and collectibles, food and beverage, stationery and paper goods, brand and artist collaborations, hospitality, location-based entertainment experiences, gaming and promotions.
"We're excited to partner with Evolution to bring our iconic brand to new audiences,” says Jill Golden, director, The LIFE Picture Collection. “There's enormous potential in these images and we can't wait to share them with the public in creative and innovative ways.”
Themed collections for LIFE include topics spanning Americana, History, Hollywood, Innovations in Photography, Sports, Science and Tech, Fashion and Music.
"The LIFE Picture Collection contains so many stunning visuals, relevant themes and genres,” says Travis J. Rutherford, co-founder and chief revenue officer, Evolution. “We realized that nothing captures the zeitgeist of the 20th century like LIFE, and as such we see huge potential for consumer products at multiple levels of the market. The entire team at Evolution is thrilled to have the opportunity to work with the very talented executives at Meredith to deliver upon their corporate brand expansion vision.”