Medialink Animation International, a wholly owned subsidiary of Medialink Group, is the newly named licensing agent for the Pets Rock brand.
Medialink will be responsible for representing Pets Rock in Hong Kong, China, Taiwan and South East Asia.
“Medialink values long-term partnerships and that’s why we are so excited to work with an outstanding brand like Pets Rock as we both share the same values,” says Noletta Chiu, executive director, Medialink. “We have always strived to be innovative in our brand collaborations as seen in the many accomplishments of Medialink over the years, and Pets Rock has also sparked a lot of creative ideas by its style and humor. We look forward to achieving more success for the brand across the region through this long-term partnership.”
Pets Rock is making substantial inroads into the Asian market. The brand currently has more than 80 characters and combines people’s fascination with their pets and the cult of celebrity in a mix of pop culture and trends.
The brand is popular amongst Chinese audiences and it boasts numerous collections with apparel partners including Trendiano, Reshake (part of Mark Fairwhale) and Nasty Palm.
Pets Rock has also enjoyed collaborations with major companies including Starbucks, Virgin Media, LeSportsac and Costa Coffee, and most recently with KFC and Dr Cink.
“We’re extremely excited to have Medialink onboard to represent our iconic characters across the territory, and to be able to build on the success of Pets Rock together,” says Kate Polyblank, managing director, Pets Rock. “We trust that our brand will be in good hands, and we do look forward to engaging with our fans and taking the brand to new heights.”