Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to build on the legacy of Paul Frank. The partnership will be focused in South East Asia, Korea and India.
‘’Through our recent acquisition of Paul Frank, we intend to connect with current and future fans in a more meaningful way,” says Stan Wan, chief executive officer, Futurity Brands. “We felt like MDR perfectly understood our mission and goals and has the experience and local footprint to help us build a fresh brand extension program for the enjoyment of generations to come.’’
Moving forward, Futurity will be working directly with Paul Frank, the American artist and
fashion designer, to introduce new characters. MDR has identified product and experiential opportunities, brand partners for curated special editions and retailers to introduce the
brand to the Indian market.
"We are so pleased to be working with Futurity Brands on their new journey with the brand,” says Daniel Avener, chief executive officer, MDR Brand Management. “The characters are evergreen, iconic and have real values and emotions to share, giving way for creativity, fun and strong associations to important global topics such as environmental consciousness, female empowerment and self-love.’’