MDR Brand Management has acquired Asia brand management company, CLICK! Licensing Asia.
The strategic acquisition adds to MDR Brand Management's existing presence in Asia and follows its recent opening of three new offices in India. MDR Brand Management now operates in 25 locations around the world, with its global headquarters in London, U.K.
"Alongside the newly opened offices in India, this acquisition successfully completes phase one of our expansion strategy and enables us to deliver the most expansive brand management platform across the whole of Asia,” says Daniel Avener, chief executive officer, MDR Brand Management. “We are delighted to welcome the CLICK! team to the MDR family, bringing an incredible range and breadth of experience across different brands and diverse geographical and sector knowledge."
CLICK! is an award-winning licensing and brand management business that has been operating in Asia for more than 20 years. Led by Marilu Magsaysay Corpus, chief executive officer,, CLICK! provides brand management services across eight markets including the Philippines, China, Hong Kong, Singapore, Malaysia, Taiwan, Thailand and Indonesia. It employs more than 35 brand management specialists and operations staff. CLICK! is headquartered in the Philippines.
"We are very happy and proud to be part of MDR Brand Management,” says Magsaysay Corpus. “Strategically, the synergy in creativity and expertise marks a significant leap for us that will further bolster our clients' businesses globally."
"We have seen remarkable growth in the MDR Brand Management business in a very short period of time,” says Kevin Gold, executive chairperson, The Mishcon de Reya Group “It continues to exceed our own expectations but more importantly those of our clients. The acquisition of CLICK! marks another important investment for our wider business in Asia. It builds on the opening of our Mishcon de Reya Singapore office earlier this year and our belief that Asia is, and will be, the engine of the global economy."