In order to help licensees with product development and design, the brand is supported by a comprehensive style guide offering 300 pages of artwork and product concepts. A variety of themes are incorporated into the guide, all inspired by the life of Marie Antoinette, including her palace, musical instruments, gardens and flowers.
“Our agency is constantly evolving to capture new trends and give our licensees new business opportunities with increasingly advanced licensing and a strategic vision,” says Michela Marchese Patti, chief executive officer, Maurizio Distefano Licensing. “Marie Antoinette enjoys a high level of awareness which, combined with beautiful style guides, allows the creation of splendid high-impact products with a rapid sell-through, for today’s increasingly demanding and style-conscious female target market.”
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