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MDL to Rep Marie Antoinette Brand in Italy

Licensing rights to the French sovereign’s brand have gone to Maurizio Distefano.

Maurizio Distefano Licensing has acquired the rights for the licensing program in Italy for Marie Antoinette, the brand based on the famous French sovereign.

In order to help licensees with product development and design, the brand is supported by a comprehensive style guide offering 300 pages of artwork and product concepts. A variety of themes are incorporated into the guide, all inspired by the life of Marie Antoinette, including her palace, musical instruments, gardens and flowers.

“Our agency is constantly evolving to capture new trends and give our licensees new business opportunities with increasingly advanced licensing and a strategic vision,” says Michela Marchese Patti, chief executive officer, Maurizio Distefano Licensing. “Marie Antoinette enjoys a high level of awareness which, combined with beautiful style guides, allows the creation of splendid high-impact products with a rapid sell-through, for today’s increasingly demanding and style-conscious female target market.”

The Marie Antoinette brand is available for licensing across cosmetics, toiletry preparations, perfume, apparel, shoes, accessories or bags. Other key categories including stationery, home textiles or home décor will also be considered.

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