Each agency will continue to manage its own portfolio and will cooperate on building properties that are jointly managed within Continental Europe.
Maurizio Distefano, president and founder, MDL; and Jordi Rey, chief executive officer and founder, Biplano
The new joint initiative will combine the experience and skills of both agencies and will aim to enable licensors all over Europe to maximize business opportunities for their properties.
“Maurizio and ourselves are heading in the same direction towards the same objective, and we respect and trust each other,” says Jordi Rey, chief executive officer and founder, Biplano. “That’s why joining forces is the most natural evolution for the two companies. It is time to face new challenges–and we believe this is the best way to offer the licensing services that licensors, licensees and retailers expect from us.”
Each company will also continue to manage its own established portfolio; however, both agencies will actively cooperate on building properties that are jointly managed within Continental Europe through the newly formed company.
“Licensing is an increasingly
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