Mattel is expanding its agreement for new STEM-focused learning initiative.
NORTH AMERICA–Mattel is expanding its partnership with the educational technology provider Tynker to introduce 10 million children to coding by 2020.
The extended partnership will see the partners launch seven Barbie coding lessons that will aim to teach young girls about computer science and programming as well as expose them to careers such as pet vet, astronaut and robotic engineer. Together the two will work on key initiatives for the year including:
- Dedicated Barbie Careers Programming Experience–The Barbie programming experience is designed for beginners and will aim to gradually introduce young learners to basic programming concepts by casting them in different career roles alongside Barbie.
- Mattel Code-A-Thon and Teacher Outreach–The two companies will host a digital event during back-to-school to encourage kids to participate in programming. The two companies will also work together to provide teachers with the tools needed to leverage this content in the classroom.
- Global Student Engagement–Mattel and Tynker will continue to leverage content from Barbie, Hot Wheels, and Monster High to promote the 2018 Computer Science Education Week Hour of Code, which will take place in December.
"Through this collaboration, we continue our commitment to providing meaningful play experiences that are fun while helping kids with STEM learning, an important 21st century learning skill," says Sven Gerjets, chief technology officer, Mattel. "By exposing kids to STEM experiences on Tynker through Mattel characters they know and love, they may develop a passion for science and computing that could lead them to a career in a STEM-related field."
Mattel will be on-site at this year’s Toy Fair at booth #G100.