Mark-it Smart, a leading incentive merchandise and gift supplier to the gaming industry, has announced a new partnership with Authentic Brands Group, a global brand development, marketing and entertainment company and owner of the Thomasville home furnishings brand and the Estate of Marilyn Monroe, to develop branded product lines for the casino gaming industry.
"I speak on behalf of the entire Mark-it Smart team when I say that we are thrilled to join forces with ABG to bring these iconic brands to life with products catered specifically for casino patrons," says Mark Ditteaux, founder and chief executive officer, Mark-it Smart. "Mark-It Smart is dedicated to manufacturing quality products tailored to the needs of the casino and gaming industry.”
The Thomasville partnership will include products that echo the brand’s legacy. The line will feature a range of items including tabletop, cookware and small appliances. The Marilyn Monroe collection will include one-of-a-kind bedding, handbags, luxury towels and beauty accessories that honor Marilyn’s spirit. All merchandise will be gifted to casino patrons when they come into select locations to play.
“As we continue to expand the offerings within ABG’s brand portfolio, it is essential to strategically align ourselves with industry leaders,” says Jarrod Weber, group president lifestyle and chief brand officer, Authentic Brands Group. “Mark-It Smart’s proven expertise and in-depth knowledge of casino-style promotions and gift supply aligns well with ABG’s commitment to delivering compelling products across all consumer touchpoints. We are pleased to collaborate with them on Thomasville and Marilyn Monroe.”
The Thomasville and Marilyn Monroe casino merchandise collections will launch late Q1, 2021.