The collections will launch in 2021.

License Global

September 25, 2020

1 Min Read
markitsmart.png

Mark-it Smart, a leading incentive merchandise and gift supplier to the gaming industry, has announced a new partnership with Authentic Brands Group, a global brand development, marketing and entertainment company and owner of the Thomasville home furnishings brand and the Estate of Marilyn Monroe, to develop branded product lines for the casino gaming industry. 

"I speak on behalf of the entire Mark-it Smart team when I say that we are thrilled to join forces with ABG to bring these iconic brands to life with products catered specifically for casino patrons," says Mark Ditteaux, founder and chief executive officer, Mark-it Smart. "Mark-It Smart is dedicated to manufacturing quality products tailored to the needs of the casino and gaming industry.” 

The Thomasville partnership will include products that echo the brand’s legacy. The line will feature a range of items including tabletop, cookware and small appliances. The Marilyn Monroe collection will include one-of-a-kind bedding, handbags, luxury towels and beauty accessories that honor Marilyn’s spirit. All merchandise will be gifted to casino patrons when they come into select locations to play. 

“As we continue to expand the offerings within ABG’s brand portfolio, it is essential to strategically align ourselves with industry leaders,” says Jarrod Weber, group president lifestyle and chief brand officer, Authentic Brands Group. “Mark-It Smart’s proven expertise and in-depth knowledge of casino-style promotions and gift supply aligns well with ABG’s commitment to delivering compelling products across all consumer touchpoints. We are pleased to collaborate with them on Thomasville and Marilyn Monroe.”

The Thomasville and Marilyn Monroe casino merchandise collections will launch late Q1, 2021. 

For the latest news in licensing from companies in this category, click here.

Read more about:

Marilyn Monroe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like