Marcus & Marcus has a new licensing agent. Gift Concept Products Limited has appointed Licensing Matters Global (LMG) as APAC licensing agent of the product and character brand.

As the exclusive Licensing Agency for Marcus & Marcus in the APAC territory, LMG will help propagate brand awareness through a variety of licensing co-operations.

LMG seeks licensee partners in lifestyle categories such as toys and STEM toys, bags and luggage, toddler and infant products, home and kitchen, children’s fashion and bedding.

“We’re honored to add the Marcus & Marcus brand to our client roster and look forward to developing products and promotions that support young families and walk them through the ups and downs of parenting,” says Andrew Kwan, executive vice president, LMG, Maxx Group.

The three-year partnership between Marcus & Marcus and LMG will commence spring 2021. “The adorable Marcus & Marcus animal friends inspire fun, fresh and unique designs,” says Eric Tong, senior licensing manager, LMG, Maxx Group. “We will be guided by the needs and desires of modern parents in our approach, we’re looking for licensees that embrace the core brand principles of safety, innovation and sustainability.”