Louis Kennedy has joined the Products of Change sustainability initiative.

When Louis Kennedy was founded in 1991 three core commitments were established: to reduce our environmental impact – strive to reduce waste, energy and carbon emissions; to promote sustainability – only use recycled materials and make recyclable products; and an ethical partner – only associate with highly audited manufacturers who promote the highest standards of fairness and safety.

These values quietly drive the business on and on, so much so Louis Kennedy is currently building a U.K. based supply chain that only uses recycled raw materials to produce recyclable items. The long-standing relationship Louis Kennedy enjoys with Living Streets, the U.K. charity championing everyday walking, is an example of these values in action.

“Living Streets has worked with Louis Kennedy for almost 10 years, providing sustainable WOW reward badges for primary school pupils, and the badges ticked all of our boxes,” says Kevin Croasdale, services head, Living Streets. “They are made in the U.K. meaning minimal carbon footprint, from recycled material which was destined for landfill, and they can be recycled again for alternative products, helping to reduce waste. The team are brilliant to work with and have played a huge part in the successes we have seen across the country in helping children stay fit and healthy”.

Now, Louis Kennedy is joining product of change to align with these values even more.

“We have not been so vocal in assessing our contribution in the past but we are going to join the trend and speak out about our successes going forward,” says Grant Morgan, chief executive officer, Louis Kennedy. “Becoming a member of Products of Change is an important step in this strategy.”

Louis Kennedy has followed the development of Products of Change and recognized its potential to help drive and support this initiative. As a membership organization, Products of Change is designed to support, encourage and perpetuate companies and brands in meeting their sustainability goals through educating to inform change and peer-to-peer networking.

“Louis Kennedy have been connecting the brand and licensing industry to charities and NGOs for decades; bringing brands with purpose to the forefront of their ethos and driving real social impact,” says Helena Mansell-Stopher, founder, Product of Change. “It’s an honor to have Louis Kennedy be part of ‘Products of Change’ and I look forward to what we can achieve together as a group.”