April 6, 2018
Chinese animation made up 8 percent of the total worldwide in 2016 and is expected to grow.
In 2016, China’s animation output value reached $19.28 billion, up 15 percent year-on-year, with a global share of roughly 8 percent. The industry is expected to increase another $2.97 billion in 2017 to $22.25 billion.
Comparatively, in 2016 the global animation industry recorded a total output value of nearly $220 billion, of which the U.S. made the greatest contribution and claimed roughly 38 percent of the market share.
Japan also claimed approximately 10 percent of the market share; however, many animation productions (roughly 60 percent) come from Japan.
China is historically a difficult market for global entertainment brands, only allowing release of a select number of international filmsand TV series every year. Increased creation of in-country content could make this market even harder for studios to penetrate, or on the flip side, it could make the country more open to content exchanges.
For a deeper look at content distribution and the entertainment industry in China, check out the LicenseTV series“Understanding China Part 3: The Media Landscape.”
Other highlights from the
China Animation Report
- In 2016, China approved 182 animated films, completed 60 and released 39, with cumulative box office returns reaching $341 million, up 15.2 percent year-on-year and accounting for 34.1 percent of China’s animation film market revenue.
- 15 anime startups (which are mainly companies that integrate animation production, IP derivatization, etc.) obtained financing.
- Chinese enterprises have established increasing cooperation with foreign peers. For example, in 2016, Oriental DreamWorks and DreamWorks Animation created Kung Fu Panda 3, and in 2017, Sina Comic and France-based Delitoon co-published Go Away Mr. Tumour.
*Conversions are based on exchange rates as of Friday, July 28.
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