U.K. firm Licensing Management International has teamed with Rockpool Licensing to develop new initiatives for its portfolio of properties.

In addition to Game of Thrones, which LMI represents through Bradford License Europe, LMI also represents brands such as Morris, Austin-Healey, the Birmingham Small Arms Company and Shell in association with Innovation 1st.    

“It’s fantastic to be working with [LMI CEO] Andrew Maconie and the team to extend the programs for their properties," says Vickie O’Malley, managing director, Rockpool, who will spearhead the new partnership. "Game of Thrones is naturally a key focus, and I’m especially interested to meet potential partners in homewares, gifting, jewelry and collectibles at upcoming trade fairs.”