LMCA has announced that technology brand Cummins has selected the firm as its exclusive global licensing agency.

LMCA will be strategically extending the brand into a broad range of consumer and commercial products that will complement Cummins’ core products and solutions while introducing the brand to new consumers.

“With a focus on innovation and dependability and a century-long track record of delivering leading power solutions, Cummins is an iconic global brand,” says Ray Uhlir, managing director, LMCA. “We are truly honored to represent Cummins and are looking forward to building on Cummins’ longstanding reputation with both core and new customers through high performance and innovative products. We envision the Cummins trademark on a broad range of products that reflect their reputation and history of innovation, quality and excellence that define the Cummins brand.”

LMCA plans to build an extensive licensing portfolio for the Cummins brand across categories including trucks, SUVs, and RV accessories, hand tools, protective gear and more. 

“We are pleased to partner with LMCA to bring a new array of Cummins-branded products to consumers that represent our more than 100 years of innovation, reliability and excellence,” says Laurel Judkins, director, global brand and marketing operations, Cummins. “We have long been known as the provider of choice for our products and services in global commercial markets and we are thrilled to extend our name and reputation for excellence to more global consumers.”

Following the deal, Cummins joins LMCA’s portfolio of clients which includes properties such as the George Forman brand.