Licensing agency Lisa Marks Associates has been appointed by holiday company Mr. Christmas to develop a global and comprehensive licensing program.

“Mr. Christmas is truly the iconic Christmas brand, bringing with it decades of inventive, meticulously crafted and beautifully designed products that consumers have cherished year after year,” says Lisa Marks, president, LMA. “The licensing program will encourage new traditions and happy memories, as licensees tell a unique story that leverages the history and nostalgia of this very special brand.”

The program will target key categories including seasonal food and beverages, gift baskets, personal care, domestics and home furnishings, décor, tabletop, gifts and collectibles, stationery, greeting cards, toys, pet products and more.

“We are excited about this partnership with LMA and look forward to building the Mr. Christmas licensing program with festive, fun items created with attention to quality and detail,” says Evan Berkley, chief executive officer, Mr. Christmas. “We are sure this program will bring even more joy to our fans.”